Post by princehira on Oct 29, 2024 22:20:25 GMT -8
I know that it can often seem difficult to execute strategies and achieve the same results as great Digital Marketing examples .
But you can be sure: many of them started out doing the same thing you are doing now — looking for new references!
And as it's always good to be inspired by successful examples in the industry to improve your own strategies , today I'm going to show you 15 practical cases that worked really well.
Come with me!
Step by step: how to make a Digital Marketing plan for your company
Digital Marketing Examples
To begin with, let’s understand the concept of brand positioning !
In short, it is how the company acts to create, in the minds of its customers, the image it wants to convey. In other words: it is how it wants to be perceived by the public .
For example: when you look at the Red Bull logo, what comes to your mind? Probably words like: sports, adrenaline, action… Right?
Do you know why? Over the years, the brand has done a lot of hard work on branding — including studies on the persona 's pains and desires — to be recognized this way.
Is it still not clear? Don't worry, you'll understand it perfectly with the Digital Marketing examples that I'll give below! Check it out:
Red Bull and its world of entertainment
I even mentioned it and, despite being a global example , it is impossible not to mention Red Bull when the subject is brand positioning.
It sponsors extreme events, surfing competitions, football teams in several countries — in Brazil, we now have Red Bull Bragantino —, a Formula 1 team…
The guys even broadcast a skydiver jumping from the stratosphere over the Internet in 2012:
Free Fall by Felix Baumgartner
To give woocommerce web design service you an idea, at the time, the video broke the record for simultaneous views and generated 180 thousand new subscriptions to the brand's YouTube channel .
If you think of Red Bull when you think of energy drinks, it’s not because of its flavor or because the brand is asking you to buy it (in fact, it rarely does that). It’s because it has created a true lifestyle in the minds of consumers , based on entertainment content, events and extreme sports.
And how was this possible? By constantly mapping the persona and generating content across all the Digital Marketing channels that it follows. This way, the image of an inspiring, radical and, of course, energetic brand is created.
All this automatically and naturally, without the need for forced appeals to consumption!
The repositioning of Casas Bahia
Another good and recent example of Digital Marketing that helped with brand positioning is Casas Bahia.
In the offline world, the company's stores have always been famous, but they lacked the same recognition in the digital environment and needed to compete head-to-head with other e-commerce giants .
What did Casas Bahia do? To start, they updated the brand's mascot: Bahianinho. He grew up and became a teenager, gaining a more modern and human look. Take a look:
Bahianinho (CB) from Casas Bahia
The brand's visual identity was also modernized, with brighter colors and minimalist aspects, following the design trend of other well-known apps and online stores.
To top it off, it took advantage of the success of streaming services to promote the company's app.
And as the famous TV saleswoman that she is, she launched a promotion that gave three months of free access to the Paramount Plus streaming platform. All the customer had to do to win was buy any product through the store's app . Simple and efficient!
Tip: Business apps: 6 reasons to invest
The new face of Bauducco
You probably know Bauducco, famous for the cookies and panettones it produces.
It started out as a small family bakery in 1952 and, over time, has remained a traditional company. The brand's slogan was: “From the Bauducco family to your family”.
However, the digital age arrived and it needed to reposition itself in the market . How? Through Digital Marketing , of course!
Traditionalism has given way to younger communication, as well as content on Instagram , Facebook , YouTube, Pinterest…
The brand's TikTok was also launched, launching a major challenge , which featured important influencers — such as Maisa Silva, Caio Castro and Lucas Rangel.
And the effort to change customers’ perception of the brand didn’t stop there!
Bauducco also launched a clothing collection called “BawDucco”, in partnership with the streetwear brand Baw Clothing, which is very popular among young people:
Bauducco Digital Marketing Example
Maisa Silva was the poster girl for the new collection! – Photo by João Viegas
She also ran content campaigns with TudoGostoso, the largest recipe website in Brazil.
And it’s not over yet: recently, the rebranding of its visual identity took place.
It is only the second time in the company's history that the brand has renewed its entire set of tools — logo, typography, graphics, colors, illustrations, photography... — to eliminate excesses and give meaning to a few elements.
And this change did not only happen in Brazil, but in the more than 50 countries in which the brand operates, with headquarters in Miami, for its global one brand strategy!
There's a lot of repositioning, huh? Check out the before and after:
21 days with Listerine
You've probably heard of Listerine, the famous mouthwash brand from Johnson & Johnson.
The product that promises to improve everyone's oral hygiene, as a complement to brushing, also used Marketing techniques for its brand positioning!
The promotion consisted of: when purchasing any Listerine product, from 500ml and after registering on the website, the participant had 21 chances to win prizes by spinning the online roulette wheel.
But that wasn't all! Through videos, quizzes or interactive games, customers spent long periods of time connected to the brand's website and were rewarded for it. And the test results could also be shared on social media, which helped the contest and the brand go viral .
This is a great example of an Inbound Marketing campaign linked to the consumption of a product and which also added gamification techniques to attract and retain customers on the website.
With all these elements, it would be almost impossible to refuse the offer to purchase, register and participate!
Thus, the brand captured the customer’s attention while collecting their data to be used in other actions. Brilliant, right?
Content Calendar
Cresol transforming lives
When we talk about the financial market , what usually comes to mind?
Maybe a bunch of guys in ties, inside those classic offices with lots of computers.
But, in the midst of this extremely traditional market, Orgânica had the idea of creating, from scratch, a blog for the Cresol credit cooperative.
Stephen Stumpf and Analice Lourenci
Thus, the language that was extremely technical gave way to simple and didactic communication .
Instead of using technical terms to talk about a market that people are interested in and sometimes don't understand, the company started to provide tips on finance, entrepreneurship and transforming lives through cooperation!
Analice Lourenci - Cresol Communications Advisor“Cresol aims to transform lives through cooperation , and the partnership with Orgânica Digital has brought us even closer to our mission, with serious and dedicated work , highlighting the best we have to offer in digital media and optimizing marketing tools for increasingly outstanding and growing results, and humanizing technology .”
Analice Lourenci
Communications and Marketing Manager – Cresol
Results?
Cresol has become a reference on the Internet for financial education content and has established itself as one of the main credit unions in the country!
We managed to place several articles on the first pages of Google, using strategic keywords for the company, and most importantly: we humanized the brand .
Before this strategy, Cresol's focus was on rural credit and farming families.
Today, thanks to the right investment in Content Marketing and articles on financial education, branded content has helped expand the brand's authority.
Orgânica managed to implement Digital Marketing strategies — such as indexing, SEO , organic traffic, leads — into Cresol's strategy, maintaining the brand's essence without seeming forced. Do you understand?
And yes, the results speak for themselves! In one year, the blog reached more than 131% new users and 126% more sessions, a result of coherence in strategy and consistency in execution!
Cresol Digital Marketing Example
Tip: Cresol: how branded content increased brand authority
No hassle!
This was the promise of the Flash campaign, HR Tech with flexible benefits, called “Perrengue sem Flash”.
The brand's second major campaign focuses on a sore spot for many Brazilians: the benefits card that is not accepted as a form of payment in some situations.
Thus, the campaign's focus is to show that other vouchers always result in "hassles" , which does not happen with the Flash card, as it is accepted in more than two million establishments, such as restaurants, bookstores, streaming services, etc.
Here comes the trick! In addition to solving the public's pain, the brand used the song “A Puro Dolor”, a hit in the 2000s in Brazil, still known today, translated as “A Dor Desse Amor”.
Want a bigger audience connection than this? Check it out:
Finally, the campaign shows that even companies from more traditional segments can be successful in campaigns with good humor!
Content Marketing Examples
Content Marketing is a Digital Marketing strategy that involves the creation and distribution of relevant content to attract, engage and retain a target audience.
The goal is to provide useful and interesting information , building a relationship of trust with consumers.
This can be done through blogs, videos, infographics, e-books, social networks, among other formats.
The idea is to always offer content that solves problems or meets the needs of the public, establishing the brand as an authority in the sector .
And this is less complicated than it seems! You will understand better with the following examples:
But you can be sure: many of them started out doing the same thing you are doing now — looking for new references!
And as it's always good to be inspired by successful examples in the industry to improve your own strategies , today I'm going to show you 15 practical cases that worked really well.
Come with me!
Step by step: how to make a Digital Marketing plan for your company
Digital Marketing Examples
To begin with, let’s understand the concept of brand positioning !
In short, it is how the company acts to create, in the minds of its customers, the image it wants to convey. In other words: it is how it wants to be perceived by the public .
For example: when you look at the Red Bull logo, what comes to your mind? Probably words like: sports, adrenaline, action… Right?
Do you know why? Over the years, the brand has done a lot of hard work on branding — including studies on the persona 's pains and desires — to be recognized this way.
Is it still not clear? Don't worry, you'll understand it perfectly with the Digital Marketing examples that I'll give below! Check it out:
Red Bull and its world of entertainment
I even mentioned it and, despite being a global example , it is impossible not to mention Red Bull when the subject is brand positioning.
It sponsors extreme events, surfing competitions, football teams in several countries — in Brazil, we now have Red Bull Bragantino —, a Formula 1 team…
The guys even broadcast a skydiver jumping from the stratosphere over the Internet in 2012:
Free Fall by Felix Baumgartner
To give woocommerce web design service you an idea, at the time, the video broke the record for simultaneous views and generated 180 thousand new subscriptions to the brand's YouTube channel .
If you think of Red Bull when you think of energy drinks, it’s not because of its flavor or because the brand is asking you to buy it (in fact, it rarely does that). It’s because it has created a true lifestyle in the minds of consumers , based on entertainment content, events and extreme sports.
And how was this possible? By constantly mapping the persona and generating content across all the Digital Marketing channels that it follows. This way, the image of an inspiring, radical and, of course, energetic brand is created.
All this automatically and naturally, without the need for forced appeals to consumption!
The repositioning of Casas Bahia
Another good and recent example of Digital Marketing that helped with brand positioning is Casas Bahia.
In the offline world, the company's stores have always been famous, but they lacked the same recognition in the digital environment and needed to compete head-to-head with other e-commerce giants .
What did Casas Bahia do? To start, they updated the brand's mascot: Bahianinho. He grew up and became a teenager, gaining a more modern and human look. Take a look:
Bahianinho (CB) from Casas Bahia
The brand's visual identity was also modernized, with brighter colors and minimalist aspects, following the design trend of other well-known apps and online stores.
To top it off, it took advantage of the success of streaming services to promote the company's app.
And as the famous TV saleswoman that she is, she launched a promotion that gave three months of free access to the Paramount Plus streaming platform. All the customer had to do to win was buy any product through the store's app . Simple and efficient!
Tip: Business apps: 6 reasons to invest
The new face of Bauducco
You probably know Bauducco, famous for the cookies and panettones it produces.
It started out as a small family bakery in 1952 and, over time, has remained a traditional company. The brand's slogan was: “From the Bauducco family to your family”.
However, the digital age arrived and it needed to reposition itself in the market . How? Through Digital Marketing , of course!
Traditionalism has given way to younger communication, as well as content on Instagram , Facebook , YouTube, Pinterest…
The brand's TikTok was also launched, launching a major challenge , which featured important influencers — such as Maisa Silva, Caio Castro and Lucas Rangel.
And the effort to change customers’ perception of the brand didn’t stop there!
Bauducco also launched a clothing collection called “BawDucco”, in partnership with the streetwear brand Baw Clothing, which is very popular among young people:
Bauducco Digital Marketing Example
Maisa Silva was the poster girl for the new collection! – Photo by João Viegas
She also ran content campaigns with TudoGostoso, the largest recipe website in Brazil.
And it’s not over yet: recently, the rebranding of its visual identity took place.
It is only the second time in the company's history that the brand has renewed its entire set of tools — logo, typography, graphics, colors, illustrations, photography... — to eliminate excesses and give meaning to a few elements.
And this change did not only happen in Brazil, but in the more than 50 countries in which the brand operates, with headquarters in Miami, for its global one brand strategy!
There's a lot of repositioning, huh? Check out the before and after:
21 days with Listerine
You've probably heard of Listerine, the famous mouthwash brand from Johnson & Johnson.
The product that promises to improve everyone's oral hygiene, as a complement to brushing, also used Marketing techniques for its brand positioning!
The promotion consisted of: when purchasing any Listerine product, from 500ml and after registering on the website, the participant had 21 chances to win prizes by spinning the online roulette wheel.
But that wasn't all! Through videos, quizzes or interactive games, customers spent long periods of time connected to the brand's website and were rewarded for it. And the test results could also be shared on social media, which helped the contest and the brand go viral .
This is a great example of an Inbound Marketing campaign linked to the consumption of a product and which also added gamification techniques to attract and retain customers on the website.
With all these elements, it would be almost impossible to refuse the offer to purchase, register and participate!
Thus, the brand captured the customer’s attention while collecting their data to be used in other actions. Brilliant, right?
Content Calendar
Cresol transforming lives
When we talk about the financial market , what usually comes to mind?
Maybe a bunch of guys in ties, inside those classic offices with lots of computers.
But, in the midst of this extremely traditional market, Orgânica had the idea of creating, from scratch, a blog for the Cresol credit cooperative.
Stephen Stumpf and Analice Lourenci
Thus, the language that was extremely technical gave way to simple and didactic communication .
Instead of using technical terms to talk about a market that people are interested in and sometimes don't understand, the company started to provide tips on finance, entrepreneurship and transforming lives through cooperation!
Analice Lourenci - Cresol Communications Advisor“Cresol aims to transform lives through cooperation , and the partnership with Orgânica Digital has brought us even closer to our mission, with serious and dedicated work , highlighting the best we have to offer in digital media and optimizing marketing tools for increasingly outstanding and growing results, and humanizing technology .”
Analice Lourenci
Communications and Marketing Manager – Cresol
Results?
Cresol has become a reference on the Internet for financial education content and has established itself as one of the main credit unions in the country!
We managed to place several articles on the first pages of Google, using strategic keywords for the company, and most importantly: we humanized the brand .
Before this strategy, Cresol's focus was on rural credit and farming families.
Today, thanks to the right investment in Content Marketing and articles on financial education, branded content has helped expand the brand's authority.
Orgânica managed to implement Digital Marketing strategies — such as indexing, SEO , organic traffic, leads — into Cresol's strategy, maintaining the brand's essence without seeming forced. Do you understand?
And yes, the results speak for themselves! In one year, the blog reached more than 131% new users and 126% more sessions, a result of coherence in strategy and consistency in execution!
Cresol Digital Marketing Example
Tip: Cresol: how branded content increased brand authority
No hassle!
This was the promise of the Flash campaign, HR Tech with flexible benefits, called “Perrengue sem Flash”.
The brand's second major campaign focuses on a sore spot for many Brazilians: the benefits card that is not accepted as a form of payment in some situations.
Thus, the campaign's focus is to show that other vouchers always result in "hassles" , which does not happen with the Flash card, as it is accepted in more than two million establishments, such as restaurants, bookstores, streaming services, etc.
Here comes the trick! In addition to solving the public's pain, the brand used the song “A Puro Dolor”, a hit in the 2000s in Brazil, still known today, translated as “A Dor Desse Amor”.
Want a bigger audience connection than this? Check it out:
Finally, the campaign shows that even companies from more traditional segments can be successful in campaigns with good humor!
Content Marketing Examples
Content Marketing is a Digital Marketing strategy that involves the creation and distribution of relevant content to attract, engage and retain a target audience.
The goal is to provide useful and interesting information , building a relationship of trust with consumers.
This can be done through blogs, videos, infographics, e-books, social networks, among other formats.
The idea is to always offer content that solves problems or meets the needs of the public, establishing the brand as an authority in the sector .
And this is less complicated than it seems! You will understand better with the following examples:
